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Chamber and committees

Aldi and Fierce Beer Celebrate 10 Years of Partnership

  • Submitted by: Jackie Dunbar, Aberdeen Donside, Scottish National Party
  • Date lodged: Tuesday, 16 June 2026
  • Motion type: Standard Motion
  • Motion reference: S7M-00387

That the Parliament welcomes the 10th anniversary of the partnership between Aldi Scotland and Aberdeen Donside-based brewery, Fierce Beer; understands that, during this partnership, more than two million beers have been sold by the supermarket to shoppers across Scotland; notes that the supermarket also stocks over 50 different beer variations, from lagers to non-alcoholic options; recognises that alongside this milestone partnership, Fierce Beer have launched a new beer, Hometown, to celebrate Scotland’s World Cup campaign; believes that this launch reflects the growing popularity of limited-edition event beers that have become a significant part of the partnership over recent years; commends the work carried out by both Aldi Scotland and Fierce Beer, and wishes them both continued success going forward.


Supported by: Karen Adam, Heather Anderson, Colin Beattie, Miles Briggs, Yi-pei Chou Turvey, Alex Kerr, Collette Stevenson, Paul Sweeney